Campaign: Movistar Yamaha, Moto GP Team
Agency: McCann Spain
Production: Essencial Producciones
In partnership with Essencial Producciones we created an image for Movistar (MCCann) to be used in an event presenting the Moto GP Racing team “Movistar-Yamaha”. They asked us for a “matrix code” look, raining characters while showing the pilots and their motorcycles. To create the code rain we programmed and animation in After Effects across different layers, to get depth in the background, to place the characters between them. All elements were blended together in Photoshop to achieve the final look according to our client’s indications.
A similar idea in your mind?