This set of images were made in partnership with Essencial Producciones for the new Finissimas de Campofrio packaging campaign. We had to build a boxer ring starting from scratch. The background and the audience were created and modified from the combination of pictures taken during the shooting of the spot. We also changed the new packagings on advertising models. This campaign had a great impact because it could be seen in a lot media like press, online, billboards and bus shelters.